Youtube Has 2 Ads Now

What's Up with YouTube Double Ads?

YouTube double ads have always irritated consumers, especially while viewing their favorite videos. The general conception that people have regarding YouTube ads is that YouTube is making money by forcing people to watch the ads.

As if one ad was not enough that YouTube had to come up with double ads! You must be wondering, 'why are there so many ads on YouTube?'

People thought that if we don't raise our voice today against YouTube for forcing people to watch ads, they will quadruple, quintuple, and so on overnight. To make sure that YouTube listens to the people's voice, a petition was raised against YouTube ads.

It's already annoying to watch one ad during your video and two ads were just intolerable for people. A lot of people have already signed the petition to make sure that YouTube gets the point. The annoying YouTube ads need to be stopped before it's the only thing throughout the videos.

Why Are Ads on YouTube Have Always been Annoying/Problematic for viewers?

Not only YouTube double ads, but all YouTube ads are pretty annoying for people. When you watch TV, you see so many ads throughout the day that can only be annoying. After some time, even the best of ads seems boring, which is why YouTube double ads always irritate the audience.

There are many reasons why YouTube double ads appear problematic for the audience. Some of the reasons are:

You cannot skip them all - When people are not given a choice to skip the ads that they have already seen a hundred times, then it's going to get annoying for them. You cannot even watch your favorite show again and again, and it is an ad, so the boredom factor is already present. This is the first reason why people easily get annoyed by the YouTube double ads.
They kill the mood - Imagine if you're watching your favorite movie or any other interesting video and suddenly a non-skippable ad appears on your screen. It's a possibility and you cannot skip it no matter how hard you try. Definitely, if you love what you are watching, then this ad will surely kill your mood. Who wants that, right? Advertisements can be annoying to a great extent!
They seem forced - When you are allowing the person to stop or skip the YouTube double ads, then you're obviously forcing them to do it. When this is the case, the whole scenario seems to be forced and the user has no choice. As a consumer of the 21st century, people need to have their rights and YouTube is not giving importance to it.

These reasons are not enough, but they play a huge role in people's intolerance against YouTube double ads. Although YouTube is a wonderful website where there is a plethora of content available for free, it has been like this for years. The start of the digital era has put an end to how people once conceived YouTube. Today it seems to be more for advertisers than for consumers.

What are YouTube Double Ads?

YouTube 2 ads are nothing new, but a series of 2 ads played consecutively during a video. YouTube plays two ads so that the person can watch the whole video without getting interrupted. But, it's not like you will not get to watch more ads just because two of them were displayed in the beginning.

YouTube double ads are getting a lot of attention and even a petition is filed against YouTube double ads. How serious can it get? The double ads by YouTube might sound great for advertisers, but what about the consumers? They are not getting the attention that they deserve, but they are forced to watch these ads continuously.

Why Did YouTube Start Double ads?

If you use YouTube, then you must have witnessed the two ads running consecutively after one another before the start of the video (most of the time). Before these ads, YouTube used to run ads in between the videos that caused a lot of distraction for people.

If the video that you are watching is long enough, then the two ads will appear; otherwise, one ad will cover short videos. The ads are usually displayed as a skippable ad along with a 6-second un-skippable ad, two consecutive bumpers, two skippable ads, or a bumper with a skippable ad.

The main reason why YouTube started to show ads like this is mainly to decrease the distractions during the video. Although the YouTube ad break has increased, the interruptions between the videos were reduced by 40%. Decreasing the interruptions has led YouTube to make the decision of showing consecutive ads at the beginning of the video, so users can enjoy the entire video without any problem. It is annoying to a great extent, but it's still better than your video stopping in the middle, so you can watch the ad. With this practice in place, there is less chance of content abandonment and a high rate of ad viewing.

When did YouTube double ads start?

YouTube double ads began between 2017 and 2019 right when YouTube upgraded its advertising format. The ads appear at the beginning of the video and are often either skippable or un-skippable.

Since the change in the advertising format, YouTube has witnessed different reactions of people. Some people hate it and some are tolerating it for free videos. One thing is for sure that nobody loves it.

There are many reasons why people are so reluctant towards YouTube ads and one is that they are boring and repetitive.

How Do YouTube Double Ads Change the Game of Advertisers?

Although YouTube said that they want less distraction for the consumer, they could have reduced the ads. Why clamping them together? It's a question that might come to anyone's mind!

Advertisers are definitely in the game because of YouTube double ads. With these ads, there is a high chance for consumers to play the video till the end. YouTube decides which ads to show to the viewers based on their watch history or user search. The order of the skippable or un-skippable ads is also dependent on it.

Although this is all very important, advertisers have the control to show their ad only to the relevant people, i.e., their target audience. While playing ads on YouTube, the advertisers need to take care of certain factors.

Demographics: You need to pay attention to your target audience. What is their location, age, or gender? Being an advertiser is not enough, you have to make sure that you have the knowledge and experience to target your audience. If you're not doing it, then you're simply wasting your money on advertisements.

Remarketing: If people have already interacted with your ad, then it's time to make them remember about your brand. Remarketing campaigns are the best trick to stay on top of your audience's minds at all times. If you have not invested in it right now, then it's time to do it.

Interests: What is your audience interested in? It matters the most; otherwise, all your efforts can go in vain. If you don't have the history of the viewer, then it's all useless. Your ideal consumer is the one who is already interested in your ad, otherwise, you will be simply irritating them.

When it comes to video ads, you have to pay attention to the content. Is your video a funny one or an emotional one? It's important to know what kind of content will capture your audience's minds.

Remember that you can always make your audience interested in an ad by making it more entertaining. Don't make bad ads, make the good ones and wait for your audience to love them!

You can make the YouTube double ads exceptional by improving them a little bit. For instance, here are some tips for you to make your double ads extremely engaging.

Don't fill the ads with unnecessary messages. Keep it short and simple.
Your content needs to be unique at all costs.
Always provide a solution for your audience's problems in your ad.

These double ads are a treat for advertisers, but if used in the right way, they can turn beneficial for the audience as well. Tell your audience how you will solve their problem, which will definitely get you, their attention. No matter if you're targeting business people or consumers, everyone is looking for a solution, so use your ads in the right way.

Video marketing is the future of advertising and we are already living in it. A video has the potential to capture your audience's mind more than a text ad. So why not make full use of it? Give your audience what they want in the most engaging way ever!

So, who exactly are YouTube double ads benefiting?

Both YouTube and advertisers are benefiting from the YouTube double ads. Advertisers put their money on YouTube where the ads are played and both parties enjoy the benefits of it.

Brands are getting the hype and the type of reach that can take them to the top. Video advertising is an amazing tool to get into the head of your audience and if you are not using it, then you're making a big mistake.

YouTube is the best place for advertisers to invest their money and increase the brand's reach. With YouTube double ads, you can get to enjoy a lot of benefits in no time. Here are some benefits of double ads on YouTube that you can enjoy!

The YouTube ads are cost-effective. When it comes to enjoying the benefits of YouTube advertising, you must know that it is a cost-effective option. Since these are PPC ads, you only have to pay when the customer clicks on your ad. You also choose how much you want to pay for each click. So, it's a wonderful solution to your problems. Half of the consumers are already irritated with ads, so you won't be getting a lot of clicks. Safe investment!
YouTube double ads are extremely targeted ads. One thing that you don't have to worry about when posting ads on YouTube is targeting the wrong audience. Running a successful campaign on YouTube is easy since it asks for detailed information about your audience. YouTube has several targeting options, for instance, life events, in-market audience, affinity audience, custom affinity audience, customer match, demographics, video marketing, and so on.
Connect easily with your audience. When it comes to connecting with your audience, YouTube double ads give you a better chance. As you will be posting video ads, so you have a better way of telling your story to your audience. They will see your brand's face, your work, and the overall presence of the company, which will compel them to avail of your services. Choose your favorite type of ad and post it on YouTube to get your audience's attention in no time.
YouTube ads are easily measurable. What's the point of advertising campaigns when you cannot even measure their results? Your YouTube account has the 'Analytics' option in it where you can easily assess the campaign performance. You can check which videos performed better and which did not. It's the best way to see how you can improve the ads on YouTube.
Get fast results. When it comes to giving fast results, YouTube is the best platform for it. With more than 2 billion users, you can get an enormous presence online. Get more sales and drive more traffic to your website every time you post an ad. This is the best way to get your audience's attention and become successful overnight.

How to block YouTube Double Ads?

how to block youtube double ads

So, how to avoid ads on Facebook, YouTube, and other apps?

A lot of people say that the YouTube double ads cannot be blocked, but that's not the case anymore. If you hate the ads, then maybe it's time for you to get rid of them. There are several ways in which you can block the ads and some of them are mentioned below.

YouTube Premium App
Use Ad Blocker
Block Ads on iPhone
Go to ViewPure Website

Get YouTube Premium App

One of the best ways to block adverts on YouTube is to get a premium subscription to YouTube. With YouTube's premium app, you will get to enjoy a lot of benefits, for instance, access to YouTube's original series and movies, downloading videos, and so much more.

You can also enjoy the membership of YouTube's premium music. One of the best benefits that you will get out of YouTube's premium app is that you can use other applications while your video is playing, how amazing is that?

It's an amazing feature that all of the free subscribers are also praying to get. If you want to stop the ads in the middle of the YouTube videos, then the premium subscription is one way!

Use Ad Blocker

Well, the subscription can cost you a lot, so here is another easy way out for you – get an ad blocker!

This feature is usually present in the browser and comes free. Adblock Plus is one of the best ad blockers that you can use for your convenience. Those people who don't have the feature in their browser can download this ad blocker and enjoy the best time.

Here is how you can install the adblock in your browser. It's a simple process and does not require a lot of expertise. Anyone can do it!

Take your laptop and open a new tab on it. You can follow the procedure on your PC as well.
Do you see a square grid in the upper left corner? Click on it and double click on the Web store option once the page opens up.
Once it is open, search for adblocker.

You will find a lot of options, but don't get confused about them. Choose the one extension that you want on your laptop and install it. This is the procedure for Chrome, but you can do the same on Microsoft Edge and Firefox as well. If you're stuck with Internet Explorer, then it comes with this option too.

Block Ads on iPhone

Using an iPhone does not mean that you cannot enjoy the benefits of removing the ads from your YouTube. It's very much possible. You can either install the Adblock Plus or the Crystal app from the app store.

The Adblock Plus app is one of the best apps for blocking ads. It's used by everyone because it does the work with perfection.

If you have an Android phone, then you can download it too from the Google store. It's easily downloaded and does not take a lot of time to do the work. If you are serious about getting rid of the ads. But remember that it might not block all the ads, but it's free. Good news, right?

Go to ViewPure Website

ViewPure is another way to get rid of ads from the website. If you're a student, social influencer, or teacher, then this website is just the right tool for you. Just take the YouTube video's URL that you want to watch and paste its URL on the homepage where the website asks for the URL.

That is all you have to do to get rid of unwanted videos or inappropriate ads. Get an amazing experience while you enjoy the videos to the best.

Which Types of Businesses can benefit more from YouTube Double Ads?

When it comes to benefiting from YouTube double ads, then any brand or business can earn profit from it. YouTube ads are a wonderful way for businesses to get the reach that they want for their business. Long gone are days when you had to invest your money on billboards to ensure that you get the reach that you deserve.

YouTube imposes no restrictions on the businesses or brands to post ads on the website. No matter which is your sector or what your business does, as long as it is benefiting the consumers, you can run them on YouTube.

Double ads are a wonderful way to get more reach and attract new customers. Advertisers must be capable of utilizing this new ad format, so it's best to go for someone who already has experience in this area.

YouTube ads have a lot of potential for your business, but the consumers might have enough ads now. With double ads, people are only questioning why are they forced to produce revenue for businesses? The petition is proof that the addition of a few more ads might affect YouTube negatively. It's time to take it seriously and come up with a strategy that takes the customer's perspective in view too.

Final Words

What have you learned until now?

YouTube double ads are receiving a lot of hype and mostly not because of a good reason. If you own a business and you're looking for a good solution to increase the reach and awareness of your brand in your audience, then YouTube ads might help you in the right way. However, your consumers might not be happy with it most of the time.

YouTube ads are pretty boring and repetitive, which is the first reason why people don't like seeing them. It's not about an ad, it's about a bad ad. If you're not investing your time in producing quality ads for your business, then you won't make your way with YouTube ads.

Make sure that you know all about YouTube advertising and that you are aware of their policies as well. Once it's done, you will have a long way to go with YouTube double ads. Take your chance and reach a targeted audience for better brand visibility and to increase sales. YouTube ads will help you attract more customers and increase ROI in no time. It's the best strategy to earn your customer's hearts, so why not use it the right way?